Pico Modern Agriculture agrees to work with Dimitra across Egypt to digitally enhance farming operations

Dimitra Technology
3 min readMar 14, 2022

BELIZE CITY, BELIZEDimitra Incorporated, a global Agtech company on a mission to make its Dimitra Connected Farmer platform available to smallholder farmers globally, is thrilled to announce a new agreement covering Pico’s Agriculture Farms in Egypt. This agreement was signed alongside our Technology Partner Prosoft Information Systems as one of the Egyptian leading Technology companies.

Pico Modern Agriculture will benefit from Dimitra’s Technologies, knowledge, and experience to empower their farms and services with emerging technology capabilities through this strategic collaboration. Through the collaboration and use of the Dimitra Connected Farmer Modules and Dimitra Advanced Technologies, Pico Agriculture can utilize technologies such as IoT (Internet of Things) Devices & Sensors, Weather, Satellite Report, and many more. In addition, Pico Modern Agriculture Company can access Dimitra’s Modules and strategic consultancy for end-to-end execution, which will result in cost optimization and value creation. These are the key points promoted by Mr. Hatem Ezzawy, the CEO of Pico Modern Agriculture Company has said “The agreement between Dimitra and Pico Agri will focus on increasing yields and reducing costs for Pico crops and farms.”

The relationship will enable Pico Farms to leverage Dimitra’s Technology leading position in digitizing its consumer products and service offerings. Dimitra’s Regional Director, Maged Elmontaser, says, “ Pico Modern Agriculture Company is a leading agriculture company with a long tradition of successful business operations over the last two decades. Dimitra has focused on its transformation to ensure we stand side-by-side with Egypt’s most developed Agriculture companies. Our cooperation with Pico will provide them with access to all important resources in the sphere of digital transformation and make it possible for us to increase the efficiency of their operations, optimize costs, and improve Pico’s farming experience. ”

Dimitra’s Country Sales partner Mr. Atef Tawfik states: “We are delighted to welcome Pico Modern Agriculture Company to our customers’ market family and look forward to working together to bring the benefits of our knowledge and expertise.”

Prosoft’s Business Development Specialist, Hussein Ayman, says “Dimitra, alongside its technology partner in Egypt, Prosoft Information Systems, is thrilled to announce an MoU with PICO Agriculture. The MoU provides a framework for all parties to lead the way towards smart, data-driven agriculture in line with the Egyptian government’s strategy for embracing the 4th Industrial Revolution. For the past 5 decades, PICO has been a market leader and a household name, innovating in the growth of premium fruits to supply local and global markets at world-class standards. Partnering with Dimitra allows PICO to blur the boundaries between the physical, digital, and biological worlds as they begin to adopt artificial intelligence, data analysis, satellite imaging, and IoT enablement. This adoption of technology will help PICO meet its sustainability goals while also boosting operational efficiency, as utilizing precision agriculture methods allows them to do more with less.”

The signing ceremony was attended by our Sales Partner Atef Tawfik, our Technology Partner Hussein Ayman, and the CEO of Pico Agriculture Mr. Hatem Ezzawy.

Dimitra is a global Agtech company with a mission to help smallholder farmers across the world. Dimitra works with governments, government agencies, NGOs, and for-profit organizations. The Dimitra platform is built on blockchain technology and incorporates mobile technology, machine learning, IoT devices, satellite and drone imagery, genomics, and advanced farming research. Through our data-driven approach, Dimitra helps farmers increase yields, reduces expenses, and mitigates risk. Dimitra believes that every smallholder farmer should benefit from simple, beautiful, and useful technology regardless of economic standing.

PICO Modern Agriculture Company was established in 1974 by its founder, Dr. Kamel Tawfik Diab. PICO uses advanced technology, cultivating neglected land and effectively establishing long-lasting global relations to increase its export and boost the Egyptian citrus industry. Currently, PICO supplies superior produce all across the world.

Press Contact: If you have inquiries about this news or to get in touch with Dimitra Incorporated, contact info@dimitra.io.



Dimitra Technology

Our mission is to partner with developing nations to make agricultural technologies more accessible to farmers. https://dimitra.io